Have you ever felt strongly about a particular issue?
Was it something widespread, like animal rights, environmental awareness, or equal treatment for women? Or was it something a bit more local, like a school board decision, demolition of a historic building, or plans to construct a walking trail? Have you ever thought about starting a recycling program, an awareness group, or church meeting?
According to Webster, an activist is someone who campaigns for change. Change can take many forms. Local concerns, global issues, and the desire to implement new programs are all ways to change the status quo.
You cannot be an activist without being an advocate. Effective advocacy means that you voice your concerns, beliefs, or desires to powerful people and institutions in order to create change. (borrowed from: www.readwriteact.org/node/25)
If you’ve ever wanted to change something and were unsure of how to start, you are not alone. With some planning, teamwork, and willingness to take action, you can become an effective advocate and activist.
How to Become an Activist
1. Identify what you want to do. Do you want to raise awareness for breast cancer? Start an afterschool program? Reduce gang violence? Clearly state and quantify your goal. Decide on a number – a percentage, proportionate decrease, aumber of people – and set milestones.
2. Research effective approaches. Talk to those who have experience with what you wish to accomplish. Look at other activist groups, talk to leaders in your community, and research similar initiatives.
3. Establish your game plan. Have a flexible plan of what small steps you are going to take and how they will achieve your end result. Would you need to organize a petition? Contact government officials? Distribute pamphlets? Raise money? Organize a race?
4. Recruit! Find others who are interested in your initiative. Invite them to collaborate in your efforts. Send emails, make flyers, and discuss your initiative with others. Again, make sure that you can clearly state what you hope to do, and what resources you require from others. Do you need volunteers to help organize a benefit run/walk? Signatures on a petition? People willing to serve on a committee managing an afterschool program?
5. Hold meetings. Establish regular intervals for review and evaluation. Use internet sources to document information, communicate with members, and give reminders.
6. Attain the support of community stakeholders. Look for the people who have knowledge, influence, and other resources who can help you. A school principal? A youth group leader? A philanthropic organization?
7. Media. Start a website, contact your local newspaper, call your local news station. Get the word out!
8. Measure and convey progress. By breaking your goal into smaller steps (e.g., number of volunteers, signatures, or dollars needed) you can keep track of your progress, and boost morale. If your goal is to raise $1,000 for a local animal shelter, then set smaller goals of $100 increments. Include these successes in your meetings. Make sure to give updates to people and organizations supporting your efforts.
9. Leave room for adjustment. Listen to your team and evaluate your efforts. Discuss ways to improve your methods and progress. Brainstorm!
10. Send Thank You cards! Remember, you couldn’t have done it yourself. Even if your efforts aren’t as successful as you’d hoped, thank those who gave their time and resources to help you.
Gandhi said it best: be the change you wish to see in the world. Don’t wait for the world to change – go out and make a difference!
For information on effective advocacy, visit http://ctb.ku.edu/en/tablecontents/chapter_1030.aspx.
To learn more about taking action in your community, visit The Community Toolbox at http://ctb.ku.edu.

















